Retail Management: Book Preview - The A to Z of Retail Management.

As we all know that retail is a huge & growing sector. There is lot of literature dedicated to this sector, however there is no comprehensive material available which talks about the basics of this sector which is easily understandable by the people who are new to this sector and trying to get in to this sector or learn about this sector.

We tried to address this need by coming out with a book “The A to Z of Retail Management”.

Below is the outline of the topics which are being covered in this edition of the book:

Part 1: Introduction to Retail: In this part, overview of retail and emerging topics like multi channel and eCommerce in retail have been covered.

Part 2: Retail Strategy: This part talks about the strategies employed by the retailers to gain and retain the market share. It talks also about the marketing, financial strategies of retailers and also covers the dynamics of retail store and relationship management by retailers, role of information technology in retail and business intelligence in retail.

Part 3: Supply Chain Management in Retail: This part covers the basics of supply chain management and role it plays in retail. Topics covered in the part include inventory management, retail logistics, sales forecasting, merchandise planning, purchasing and pricing.

Part 4: In Store Execution: This topic covers about the various aspects of in store management of a retail store right from the store layout, design and visual merchandising to store management. It also covers other important aspects like managing store executives, sales management and also customer service in retail.

Part 5: Additional Topics: This part is dedicated to cover the various important topics like emerging technologies in retail, ethical issues & sustainability in retail. It also talks about franchising business in retail and also careers in retail.

This book is designed to cover the basics of each and every topic in retail in a way which is easily understandable by everybody irrespective of their background. We hope you will find this initiative helpful and look forward for your feedback on the book.